As we approach the winter season, fleet managers and vehicle owners face unique challenges in preserving the integrity of their eye-catching vehicle graphics and wraps. The cold weather and everything that comes with winter road treatment can be particularly harsh on vinyl graphics. This can impact both their visual appeal and longevity. But, with a little bit of planning and some extra care mentioned in our winter vehicle wrap tips below, you can ensure that your vehicles continue to stand out and look great!
Vinyl Vulnerability in the Cold
The Corrosive Culprit: Road Salt
Winter roads are often treated with salt and sand to melt ice and enhance traction. These seemingly harmless measures can wreak havoc on fleet vehicle graphics. The corrosive nature of road salt poses a significant threat to vinyl wraps. Remove salt residue to prevent long-term damage to your wrap. Left unattended, salt can eat away at the protective layers of the vinyl, leading to discoloration and compromise of the graphic’s adhesive properties.
If road salt gets on your vehicle wrap, use a soft brush to remove it and wash the wrap as soon as possible. During the months where roadways are covered in snow, salt, and sand – consider implementing a more frequent wash schedule for your fleet.
Have a Winter Washing Routine
Weathering the Winter Storm for Striking Fleet Graphics
Those who maintain fleet vehicle graphics in cold-weather locations face unique challenges that demand proactive care and attention. Road salt and sand, coupled with plummeting temperatures, can compromise the visual appeal and longevity of vinyl wraps. As The Fleet Graphics People, let us help ensure that your fleet continues to look the best it can, and communicate your brand’s message effectively.
We hope that these winter vehicle wrap tips will help keep your fleet looking great year-round!
