Marketing your small business is no easy task. Plus, you don’t want to pour money into an advertising strategy that is not going to help grow your business or promote your services properly. That’s why adding vehicle graphics to your existing fleet of vehicles, whether it be a few or a dozen or two, is a great option for small business marketing.
Here’s why you should consider graphics on your commercial vehicles:
High Visibility Advertising
Vehicle graphics elevate your commercial trailers, trucks, and cars into a moving representation of your brand. Your vehicles will be communicating your brand wherever you go, whether that’s parked in front of your business, at an event, or in neighborhoods or locations where you are working.
The benefit for small business owners to vehicle graphics is that wherever your vehicles are, so is your branding, even in areas that don’t allow for other forms of advertising. And they can’t be skipped like a social media or video ad, or the channel changed on like a television or radio ad. People in cars and on the sidewalks are seeing your graphics.
Cost Effective Marketing
Another significant advantage of vehicle graphics for small business owners is their cost efficiency. As a small business, your marketing budget may be limited, but you likely already have the most expensive part of this marketing strategy – the vehicles. So, the cost to start the process is already reduced. Additionally, once these graphics are applied, there are no recurring costs like those associated with digital, radio, or television ads. And vehicle graphics that are well taken care of can last for up to seven years!
There are also a variety of options when it comes to commercial vehicle graphics. Check out our recent blog, What Type of Vehicle Graphics are Right for My Fleet, to determine what is best for your business and budget.
Professional Appearance
You need potential clients to view your business as established and trustworthy. A blank vehicle or a vehicle with only a small magnet does not properly communicate your brand.
Investing in high quality vehicle graphics not only makes your vehicles look fantastic on the roadway, but also sends a powerful message to your customers about your commitment to your business. For decades small to medium sized businesses have used vehicle graphics to show the community they work in that they’re an industry leader and can leverage their fleet as a way to make their business look larger.
Not only do vehicle graphics make your fleet look professional and give confidence to potential clients to choose your business, but they also allow for your entire brand to be cohesive across mediums. Your vehicles will match your building, website, business cards, and even your other advertising sources like digital ads, social media, and television commercials!
Broad Reach
Unlike stationary advertising – such as billboards – your vehicles are moving constantly. This means your message can reach a wider and diverse audience. Plus, oftentimes your vehicles are in places that billboards or other traditional forms of out-of-home advertising can’t reach or may not be allowed in, like neighborhoods or urban areas.
With the mobile nature of your vehicle graphics, ad fatigue – or desensitization to the exposure of the same ad repeatedly – isn’t likely. Because we see so many ads in the same places each day, we often forget they’re there. But, with your vehicles, they are popping up in new places, reaching new people, limiting that fatigue.
Small Businesses Promote with Vehicle Graphics
Vehicle graphics provide a powerful and versatile marketing tool for small businesses looking to stand out. Branding your fleet not only makes your small business look professional to thousands on the roadway each day, but it’s a cost-effective way to generate business and bring in new customers.
So, whether you’re looking for decals to promote your logo and phone number, or a full wrap to truly highlight your branding, vehicle graphics are a great way to advertise your business.
If you’re ready to upgrade your small business’ fleet vehicles, reach out to our team at Advertising Vehicles at https://advertisingvehicles.com/contact-us/. Whether you have graphics on your current vehicles that are out of date and don’t properly reflect your brand, or have completely blank vehicles, our team is ready to take on your project and upgrade the look of your small business vehicles.
