You’ve decided to brand your fleet vehicles. Now what? With a variety of vehicle graphics options to choose from, how will you decide what is best for your fleet? It can be daunting deciding on how your brand will be communicated to thousands each day.
That’s where we step in. Let’s walk through the different vehicle graphics options at Advertising Vehicles, and what is best for your business:
Vehicle Decals
Vehicle decals, also known as “cut vinyl,” are a fantastic way to place your business name and other essential information on your fleet vehicles. From USDOT numbers to a full color logo, decals allow you to brand your vehicle while still using the original color of the vehicle in the overall look. Additionally, because vehicle decals use a smaller amount of product than other fleet graphics options, they are a more budget friendly option.
Decals are a popular choice for semi-trucks that have limited space for a wrap, or for trucks that are pulling behind a larger trailer that has graphics on it. Many distributors and bottlers choose decals for their trucks to still communicate their own name and branding, but to not clash with the brand they are communicating on the trailer.
While vehicle decals are perfect for identification, if you’re hoping to stand out amongst the traffic on the roadway, you may want to consider other graphics options like the partial or full wrap.
Benefits of vehicle decals:
- A cost effective way to communicate necessary information, such as USDOT numbers, company name, and contact information.
- Good option for vehicles with limited space.
- Can be personalized to include logo and small brand elements.
Partial Vehicle Wraps
Moving up from a decal, the partial vehicle wrap is an excellent choice for businesses looking to have more of an impact on the roadway, while still using the color of the vehicle in the overall look. If you’re looking for a high impact look but want to reduce the total printing and application cost for your fleet graphics, a partial wrap is a fantastic option.
Partial vehicle wraps are especially popular for brands who have black or white in their brand colors, as many fleet vehicles are one of these colors. Our design team at Advertising Vehicles can seamlessly blend your vehicle’s color into the design, giving your partial wrap the look of a full wrap.
If you’re wanting to turn heads on the highway with your fleet, a partial wrap may be for you! However, it is important to note that there are some drawbacks to choosing a partial vehicle wrap instead of a full wrap. For example, color variation may occur overtime between the paint on the vehicle exposed to the sunlight versus the paint protected by the vehicle wrap. Additionally, if your vehicles are not one of your brand colors, a partial wrap may not give you the look you’re hoping for.
Benefits of partial vehicle wraps:
- Provides a high impact look for less cost and material than a full wrap.
- Incorporates the color of the vehicle into the design for a cohesive look.
- Gives a larger canvas for your brand elements to shine versus a decal.
Full Vehicle Wraps
Looking to convey your brand on a moving billboard for thousands to see each day? Then the full wrap is for you! A full wrap covers the entire surface of your vehicle, which allows you to customize every inch of the design with exactly what you want.
The full vehicle wrap is an ideal choice for your fleet if you have different color vehicles that you want to look cohesive, or if your vehicle color is not part of your brand colors. Additionally, if your fleet is made up of different vehicle types, wrapping each one with your custom design will bring them together under one look.
Full wraps also make a statement on large surfaces, like box trucks or trailers. Because the wrap covers your entire vehicle, it truly is a billboard on wheels for your brand. But you don’t have to pay ongoing media fees with a vehicle wrap!
Another benefit to a full vehicle wrap is that if installed and removed properly, the wrap protects your vehicle’s paint from the elements. Unlike vehicle decals or partial wraps, you don’t run the risk of having shadowing from where the wrap was.
Benefits of a full vehicle wrap:
- Covers the entire vehicle with your branding – making your fleet a true rolling billboard.
- Allows for a more cohesive look across vehicle types, makes, and models.
- Protects the paint of the vehicle underneath the wrap.
Perforated Window Vinyl for Vehicle Graphics
It’s important to note that many of our partial or full vehicle wraps here at Advertising Vehicles use more than standard vinyl. If the design passes over the windows of the vehicle, many businesses will opt to use perforated vinyl. Perforated vinyl makes your design look cohesive on the exterior of your vehicle, while still providing passengers inside the vehicle the ability to look out the window.
If your design utilizes perforated window vinyl, you will need to keep in mind that it may need replaced more frequently than the rest of the vinyl on your vehicle. Because perforated vinyl is made up of tiny, evenly spaced holes, it is more susceptible to ripping and falling off the window.
Vehicle Graphics for Every Business
Choosing the right graphics for your fleet can be a difficult decision. That’s why the Advertising Vehicles team is here to help you every step of the way! Whether you opt for vehicle deals, partial wraps, or full wrap, each option has unique benefits tailored to your unique needs and budget.
Our experienced team is ready to collaborate with you and find the perfect vehicle graphics solution that aligns with your brand and marketing goals. Whether you’re looking for custom design services for a fantastic full wrap, or just want a cut vinyl decal with your business name – we are here to assist throughout the fleet graphics process. If you’d like to learn more, reach out to our team and let us know what you’re looking for at https://advertisingvehicles.com/request-a-quote/.
