As winter storms and extreme weather continue to make headlines, your vehicle graphics face constant exposure to harsh elements that can affect their durability and performance.
Think about the area in which your fleet vehicles spend the most time. Is it dry and hot? Cold and wet? If you’ve invested in graphics for your fleet – you want them to last and continue to look great year after year. Which is why you need to be aware of how climate can impact your vehicle wraps, and how to avoid the potential negative effects of extreme temperatures, precipitation, and sun exposure.
Here’s what you need to know about how climate impacts your vehicle graphics:

Extreme Temperatures Can Cause Issues from the Beginning
Impact of Temperature on Vehicle Graphics Installation
Temperature plays a huge role in installation. Vinyl, the material used in vehicle wraps, becomes brittle at low temperatures. When the material is brittle, it is more prone to ripping or creasing, impacting the overall look and quality of your vehicle’s graphics. Additionally, vinyl applied at low temperatures may not adhere properly and could be prone to lifting or peeling. On the other hand, vinyl applied at too high of temperatures may overstretch.
According to 3M, the minimum temperature to apply their vinyl material is 60 degrees Fahrenheit, with optimal temperatures between 64.4 and 73.4 degrees Fahrenheit (3M).

Pay Attention to the Temperature Longterm
While considering the air temperature is extremely important during the installation phase – it doesn’t stop there. If you live in an extremely warm, dry environment – your vehicle may be more prone to warping, bubbling, or peeling. On the flipside, if your vehicles reside in an area that is very cold, you could see cracking or lifting of the wrap.
To avoid long term impacts on your wrap, be mindful of the temperature exposure your vehicle receives in your environment. Consider garage parking or a temperature-controlled space.
Pay Attention to Precipitation
Often, we don’t consider the impacts of rain, snow, or sleet on our vehicles. However, precipitation can cause problems when it comes to fleet graphics.
Prolonged Exposure to Wet Weather
Over time, rain, snow, and sleet can seep into the edges or seams of your vehicle wrap, potentially causing lifting or peeling. In freezing conditions, any trapped moisture can expand, leading to cracking or bubbling of the vinyl. This is particularly true for wraps that were not applied correctly or maintained regularly.
To mitigate these effects, ensure your wrap was installed in a dry, controlled environment, and practice regular maintenance. Washing your fleet vehicles regularly to remove road salt, grime, and debris can also help protect the wrap’s longevity. Avoid using high-pressure washers near the edges of the wrap, as this can force water underneath the material.
For more information on how to properly maintain your vehicle wrap and ensure longevity, visit our blog on tips and tricks for caring for your vehicle graphics.

Sun Exposure Can Fade Your Graphics
In addition to temperature and precipitation, sun exposure is another environmental factor that impacts vehicle wraps. Prolonged UV exposure can cause the colors of your graphics to fade, diminishing the vibrancy and clarity of your branding.
High-quality wraps, such as those produced and installed by the Advertising Vehicles team, include UV-resistant properties to protect against sun damage. However, no material is completely immune to the effects of the sun. Fleet vehicles that spend long hours in direct sunlight are at higher risk of fading over time.
To minimize sun-related damage, consider parking vehicles in shaded areas or garages whenever possible. Applying a protective overlaminate or coating to your wrap can also help reduce UV damage and extend the life of your graphics.
Protect Your Investment – Pay Attention to Your Vehicle Storage
Your fleet graphics are an important part of your branding strategy and protecting them from the elements ensures they remain effective and professional for years to come. By understanding how climate impacts vehicle wraps and taking proactive measures, you can maximize the longevity and visual appeal of your fleet graphics, regardless of the environment. From choosing high-quality materials to mindful parking and maintenance, small steps can make a big difference in preserving your investment.
If you’d like to learn more about partnering with Advertising Vehicles, reach out to our team at https://advertisingvehicles.com/contact-us/.