Think of the largest events in your area – concerts, festivals, fundraisers – and the cost of advertising your brand at one of these events. A single sponsorship where your brand appears on a screen for a few seconds may cost a few thousand dollars. But, if you have a wrapped vehicle positioned at or near the event not only is your brand in front of all attendees, but you’re also creatively reaching them in a way that is unexpected and different. That’s why wrapping your fleet with vinyl graphics can turn a plain truck or van into an event marketing vehicle!
Let’s dive into why vehicle graphics could be a game changer for your event marketing strategy:
One Time Cost for Continued Payoff
If you’re looking to support an event for the purpose of brand exposure, traditional sponsorships can be quite pricey. For example, sponsoring a large industry conference may cost you $100,000 or more, with smaller events being in the $1,000 – $10,000 range. Often, event planners use sponsorship packages to provide the monetary means to host the event, and the benefits provided to sponsors range from exposure to attendee lists.
This may not provide the payoff you’re hoping for, and with a high likelihood of other sponsors at your business’ level, your brand isn’t standing out amongst the crowd.
If your vehicles will already be at the event as attendees, service providers, or sponsors, wrapping them in graphics that communicate your brand is an excellent opportunity. This approach not only grabs attention but also provides high visibility at a much lower cost than a top-tier sponsorship. With the typical cost of a vehicle wrap being close to or less than a low-tier one-time sponsorship, the investment is exponentially less for the impact it receives. Plus, a vehicle wrap lasts between 5-7 years!
A Creative Way to Stand Out at Crowded Events
Having your business’ trailer or truck wrapped creates an opportunity for your vehicles to be creative event marketing tools. In a world with sponsors’ logos on banners, tv screens, or over announcements – your vehicle will be a literal representation of your brand right in front of attendees. Plus, with a fun full wrap or eye-catching partial graphic – your vehicle graphics will stand out amongst the crowd.
Whether your vehicle is parked nearby, or in the center of the action as you provide a service, people at or near high traffic events will be able to spot your brand.
A perfect example of fleet vehicles serving as marketing assets at an event was during the EST03 20th Anniversary Celebration. Because EST03 works with a variety of clients who have wrapped vehicles, they invited a select few to park their vehicles on the plaza where the celebration was taking place. Not only did doing this bring attention to the vehicles from the crowd at the event, but it also allowed for the brands to receive attention from people walking or driving by. And, the vehicles looked fantastic at the event and were a major talking point!
Continuous Brand Exposure After the Event
Unlike standard event sponsorships, a wrapped vehicle can make multiple appearances at events year-round without additional investment. For instance, the Outdoor Advertising Association of America (OAAA) reports that vehicle wraps can generate between 30,000 to 70,000 impressions daily in busy areas. This visibility continues long after the event ends, turning every drive into an advertising opportunity.
Here’s an example of a vehicle wrap for the American Cancer Society during Breast Cancer Awareness Month attending multiple events – showing the payoff of a one-time investment.
Elevate Your Event Marketing Strategy
Wrapping your fleet vehicles is a powerful, cost-effective way to take your event marketing to new heights. Compared to traditional sponsorships, which often carry high one-time fees, a branded vehicle wrap offers continuous visibility, creativity, and versatility.
Vehicle graphics allow your brand to stand out at crowded events and ensure exposure long after the event ends. With a wrapped vehicle, each mile you drive reaches your target population, and generates thousands of daily impressions.
Make the most of your marketing budget and turn every event into a brand-building opportunity with a wrapped vehicle that catches attention and builds recognition year-round!
