As we approach the winter season, fleet managers and vehicle owners face unique challenges in preserving the integrity of their eye-catching vehicle graphics and wraps. The cold weather and everything that comes with winter road treatment can be particularly harsh on vinyl graphics. This can impact both their visual appeal and longevity. But, with a little bit of planning and some extra care mentioned in our winter vehicle wrap tips below, you can ensure that your vehicles continue to stand out and look great!
Vinyl Vulnerability in the Cold
Vinyl, the material used in vehicle wraps, can become brittle in cold temperatures. As temperatures drop, the flexibility of the material diminishes, making it prone to cracking and damage. This phenomenon is not only visually unappealing but can also compromise the overall effectiveness of the graphics. According to industry leader 3M, their vinyl materials are engineered to withstand a wide range of temperatures, but prolonged exposure to extreme cold can take a toll on the material’s durability.
That’s why the experts at Advertising Vehicles know to only wrap your vehicles in temperature-controlled spaces that protect the integrity of the vinyl. If you’re looking to rebrand your fleet during the winter months or have a new vehicle that needs to be wrapped to match – make sure that your vehicle is in the appropriate environment for installation.
The Corrosive Culprit: Road Salt
Winter roads are often treated with salt and sand to melt ice and enhance traction. These seemingly harmless measures can wreak havoc on fleet vehicle graphics. The corrosive nature of road salt poses a significant threat to vinyl wraps. Remove salt residue to prevent long-term damage to your wrap. Left unattended, salt can eat away at the protective layers of the vinyl, leading to discoloration and compromise of the graphic’s adhesive properties.
If road salt gets on your vehicle wrap, use a soft brush to remove it and wash the wrap as soon as possible. During the months where roadways are covered in snow, salt, and sand – consider implementing a more frequent wash schedule for your fleet.
Have a Winter Washing Routine
As mentioned above, proactive care during winter is crucial for preserving the aesthetic appeal and longevity of fleet vehicle graphics. Hand washing with mild detergent or using touch-less or brush-less wash systems can help remove salt and sand without causing further damage. Additionally, take protecting your graphics to the next level by providing your drivers with an on-the-go kit with the essentials for keeping their vehicle salt-free between washes. This will keep the buildup of salt and sand to a minimum, so that your washes are less time-consuming for your staff.
It’s essential to exercise caution during the cleaning process to avoid inadvertently scratching or damaging the vinyl. Vinyl providers like 3M often provide guidelines for proper cleaning techniques and recommend regular maintenance to extend the life of vehicle graphics.
Weathering the Winter Storm for Striking Fleet Graphics
Those who maintain fleet vehicle graphics in cold-weather locations face unique challenges that demand proactive care and attention. Road salt and sand, coupled with plummeting temperatures, can compromise the visual appeal and longevity of vinyl wraps. As The Fleet Graphics People, let us help ensure that your fleet continues to look the best it can, and communicate your brand’s message effectively.
We hope that these winter vehicle wrap tips will help keep your fleet looking great year-round!
