As a fleet management company, you are responsible for ensuring that your clients have exactly what they need for their fleet. From vehicle tracking to route optimization and maintenance scheduling – your clients rely on you to provide the vehicles they need, and to keep those vehicles on the road driving business.
For fleet management companies (FMCs) and upfitters, offering comprehensive solutions for your clients can make all the difference. One solution that should be emphasized more in your offerings is vehicle graphics. Visibility is a necessity for modern businesses, and having a blank fleet works against many of your client’s marketing and brand awareness goals.
Here’s why you should be elevating vehicle graphics as one of your premier upfit offerings:
1.) Building Your Client’s Brand Awareness with Commercial Vehicle Graphics
Your clients rely on their vehicles for day-to-day operation. However, you could be providing your clients with an advertising vehicle in addition to a literal vehicle with vehicle graphics. B2B and B2C businesses rely on a variety of marketing techniques to build brand awareness, and fleet graphics are one of the lowest cost CPM options on the market.
Fleet graphics transform vehicles into mobile billboards, providing continuous advertising on the go. Whether the vehicles are parked, in transit, or stuck in traffic, they are always visible to potential customers. This added value is just one reason why promoting fleet graphics to your clients will positively impact your current relationships and entice future clients.
2.) Professional Appearance and Consistency
Your vehicles reflect you and your business. The same is true when you lease these vehicles to your clients. FMCs and upfitters that promote fleet graphics can ensure their clients’ fleets look polished and brand-aligned, enhancing the overall perception of their business.
Plus, if your client has a variety of vehicle makes, models, and years – having the same vehicle wrap across all types allows for a cohesive look!
3.) Increased Revenue Streams
Promoting fleet graphics as an essential step in the upfit process keeps another consistent revenue stream for your business. Through a formal partnership with a fleet graphics provider, you can ensure that your customers are always receiving high quality vehicle graphics.
Additionally, partnering with a provider like Advertising Vehicles allows you to advertise a wide range of client services, including graphic design and professional installation.
4.) One Stop Provider for Your Clients
Providing fleet graphics for your clients takes that hassle off their plate. Leverage this benefit to your clients! Instead of your client having to find another provider for their graphics – or multiple providers if their vehicles are spread out across the nation, you are providing this service for them.
And it’s important to consider that even if your organization has a list of preferred vendors, not having one dedicated fleet graphics provider may mean that your team is giving out names of a variety of graphics providers. This can be an extremely unreliable solution. As a business, you cannot ensure quality, service, or something as simple as color matching, across many providers.
Advertising Vehicles is a nationwide fleet graphics provider. We offer a comprehensive, “one-stop-shop” solution for your clients’ fleet graphics needs. We can handle every aspect of their graphics, ensuring a seamless and efficient process from start to finish. It’s a win-win solution for both fleet management companies, and their clients, to partner with Advertising Vehicles!
5.) Flexible Customization While Protecting Your Vehicles
Depending on the terms of your agreement with your clients, you may get your vehicles back at the end of the agreement. If your client has painted these vehicles or customized them on their own, it may be extremely difficult and costly to return them to their original state. However, vinyl vehicle graphics are easily removed, and do not damage the original paint on the vehicle. Additionally, having a full wrap on your vehicle can also protect the integrity of the original paint – keeping it shielded from the elements.
Offering vehicle graphics to your clients allows you to control the customization process of your vehicles, while offering flexible solutions for the client. Just another reason why vehicle graphics should be emphasized in your upfit offerings!
Vehicle Graphics Are Essential for You and Your Clients
Offering fleet graphics through Advertising Vehicles to your customers not only promises a smooth upfitting process that is standardized and efficient no matter the vehicle type or location, but also makes you a better partner for your clients. We are partnered with several fleet management companies across the nation and are ready to help you meet your clients’ needs.
If you’re ready to offer commercial vehicle graphics to your clients through Advertising Vehicles – check out our supporting fleet management companies page, or reach out to the team at Advertising Vehicles. With over 20 years of experience providing fleet graphics solutions to some of the world’s largest brands, we can help you provide top-tier vehicle wraps to your clients anywhere in the United States.
