If you haven’t noticed, the CMOs of the biggest brands—like Coca-Cola, Anheuser-Busch, Amazon, and Walmart—are ensuring that you see their brands and campaigns on thousands of vehicles and trailers all over the country and world. And that doesn’t happen by accident. When you picture these vehicles, you likely see their brand conveyed from every angle. These companies aren’t driving blank vehicles to their stops, and neither should you. Join the Chief Marketing Officers who know that fleet graphics are a smart investment, helping maximize marketing spend while solidifying your brand in the minds of customers and potential customers.
Here’s why the CMOs of some of the largest brands in the world choose to leverage their fleet to maximize their marketing dollars and brand visibility:
1.) Fleet Graphics Are Noticed
For many CMOs, turning their brand into a household name is an ambitious goal, and for others, they are constantly trying to maintain their fair share or are battling new brands entering the market. In an ever-changing environment, it’s difficult for consumers to keep your brand top of mind. Brand recall is just one of the many reasons that marketing professionals choose fleet graphics – and it works. According to the Out of Home Advertising Association of America (OAAA), 88% of Americans notice billboards and other forms of out-of-home advertising—this statistic applies to branded vehicles as well.
And if that’s not enough, here are a few more reasons why CMOs choose fleet graphics.
2.) Fleet Graphics Expand Beyond the Typical Reach
Traditional advertising formats – television, radio, and print, for example – are often limited to those who are opting in to consume the media. With media fragmentation at an all-time high, between streaming services, music subscriptions, and the death of traditional print media, it is getting increasingly difficult to reach the target consumer. Another reason that CMOs choose to leverage their fleet as a marketing option is that these vehicles are reaching every person they drive by, from other drivers to passengers and pedestrians. People of all ages and backgrounds are on the roads every single day and noticing the fleet graphics surrounding them. Plus – a traffic jam has turned into extended dwell time with your advertisement!
Fleet vehicles can deliver between 30,000 to 70,000 views per day depending on the area and traffic volume. This level of exposure surpasses most traditional advertising mediums in terms of cost-effectiveness and daily impressions. For instance, the average cost of reaching 1,000 consumers via a billboard is around $10. However, with fleet vehicle advertising, that same $10 will result in much higher levels of exposure as vehicles can travel across large areas. Increase your reach, and stretch your budget further, with fleet graphics!
3.) A Cost-Effective Advertising Solution with a High ROI
As mentioned above, fleet graphics are an extremely cost-effective advertising solution. For example, let’s compare these “mobile billboards” to the cost of traditional billboards. With traditional billboards, ongoing media costs eat into your advertising budget month after month. Fleet graphics, or the “mobile billboard” option, eliminates this expense, allowing you to invest in high-quality graphics and maximize brand exposure without additional recurring fees. Additionally, you do not own the traditional billboard. You are putting dollars into advertising – not into your own business. Through investing in fleet graphics and creating your own mobile billboard on your vehicles, you are protecting your vehicles and promoting your brand while conveying your message.
And it’s not just billboards that fleet graphics outperform. In fact, a 2019 report by the Outdoor Advertising Association of America (OAAA) found that the CPM for vehicle wraps is 40% lower than most traditional advertising media. CMOs looking for an advertising solution that is cost effective, but also re-invests in their own brand, often turn to fleet graphics.
4.) Leverage Your Scale to Your Advantage
One of the greatest benefits of fleet graphics to CMOs is the ability to scale your brand’s visibility across the country and even globally. But it doesn’t stop there! By thinking creatively, you can partner with other businesses to expand your reach even further. Consider utilizing cooperative (co-op) programs or incentive-based initiatives, where you encourage partner companies to feature your brand on their own vehicles and assets.
We often see co-op programs leveraged in industries that rely on vehicles to transport their product from location to location, for example, beverage distributors. One of our partners, Mark Anthony Brands, through our Fleet Graphics Marketplace, offers incentivized pricing to distributors looking to place their brands on trailers and vehicles. The Fleet Graphics Marketplace allows distributors to log on and choose their pre-approved graphic and receive credit from Mark Anthony Brands towards their purchase. This simplifies the process for all involved, and incentives distributors to move your message through fleet graphics.
Through programs like these, you tap into new audiences and increase your brand’s presence without bearing the full cost alone. Plus, the opportunity to leverage the Fleet Graphics Marketplace and trusted partners who specialize in executing these types of programs makes the process seamless and effective. It’s a smart way to amplify your marketing spend and solidify your brand’s place in the market.
Maximize Your Marketing Spend – Join the CMOs that Invest in Fleet Graphics
Chief Marketing Officers and brand leaders need their brand to stand out in today’s crowded marketplace. From making decisions on advertising placements, to ensuring their brand is properly conveyed in the public eye – CMOs are tasked with a wide range of responsibilities surrounding their brand’s visibility. One often overlooked but incredibly effective channel is the use of branded fleet vehicles. With the proper strategy, a fleet can serve as a mobile billboard, spreading brand messages far and wide.
If you’re ready to learn more about fleet graphics, connect with the Advertising Vehicles team to learn what would be the best fit for your goals and budget. You can reach our nationwide team at https://advertisingvehicles.com/contact-us/. We are ready to answer any questions you have and explain how branding your fleet can elevate not only the look of your vehicles, but also your advertising budget.
